I was asked to create the identity of the brand Brinca Yoga - yoga classes for children and families. Yoga for children includes a lot of playing and games (hence the name brinca which means play). The identity is meant to portray the fun and happy spirit of the class which is why bold colors were used and the lettering is dynamic. I also asked to create a mascot to live with the typography. I illustrated a boy and a girl doing a yoga pose. The children are happy and inviting. The same colors from the lettering are used which creates a fun equilibrium for the final piece.

color palette

color palette


character studies

character studies


character studies 2

character studies 2


final version

final version